“Pink Drive: A Pan-UAE Journey for Breast Cancer Awareness”

 Line Investments and Property, a subsidiary of Lulu Group International, officially inaugurated its annual Breast Cancer Awareness Campaign on 11th October 2024 at Silicon Central Mall. The event is a significant step in the fight against breast cancer, held in collaboration with the Burjeel Cancer Institute, Medeor Hospital and Pink Caravan.

The event featured the highly anticipated Pink Ride, a pan-UAE drive initiative aimed at raising awareness about breast cancer and encouraging early detection. The Pink Ride, organized by Line Investments and Property, is a symbol of hope and unity in the fight against cancer, gathering participants from all walks of life to spread crucial information across the Emirates.

During the inaugural ceremony, key representatives from Line Investments and from partners of campaign Burjeel Cancer Institute, Medeor Hospital and Pink Caravan expressed their shared commitment to fighting cancer through awareness, education, and medical support. The campaign will continue throughout the month of October, marked as Breast Cancer Awareness Month, with events, screenings, and informational sessions held at shopping malls across the UAE under Line Investments and Property.

The campaign will continue to roll out initiatives throughout October, offering free breast cancer screenings, informative talks by health professionals, and interactive workshops at shopping malls managed by Line Investments and Property.

The Pink Ride is an initiative by Line Investments and Property connecting all seven emirates of the UAE, promoting breast cancer awareness. The Pink Ride begins at Silicon Central Mall in Dubai and connects to various participating malls across the UAE, including, Lulu mall Fujairah, RAK Mall, Mall of UAQ, Sharjah Central, Barari Outlet Mall, Mushrif Mall

Each location contributes to the event by hosting awareness activities, making health resources accessible to the community.

Screening Facilities:

Silicon Central Mall in Dubai provides a dedicated breast cancer screening facility, available to the public until October 13th.

Lulu mall Fujairah, Mall of UAQ, and Mushrif Mall offer screening services through October 30th, giving extended access to early detection facilities and encouraging regular checkups as part of the campaign.