Hoover Launches Emerge and Emerge Plus in the Middle East, Expanding the Cordless Vacuums Range
Embracing Hoover’s Brand Heritage, The New Cordless Vacuums Offer Unmatched Convenience

Dubai, UAE — February 19, 2024 – Hoover®, a leader in Floor Care Technology and part of the Techtronic Industries Co. Ltd., has announced today the launch of its Emerge and Emerge Plus cordless vacuums in the Middle East in a move that will enrich the cordless range and offer unmatched convenience to consumers.

For over a century, Hoover has been renowned for its design of powerful, user-friendly products catering to comprehensive home cleaning needs.
The latest additions to Hoover’s lineup, the Emerge and Emerge Plus cordless vacuums offer a range of products that meet contemporary needs while reflecting the fine and proud brand heritage.
The Emerge range provides an enhanced cleaning experience through:

 –Convenience Redefined: Cordless vacuums offer unparalleled convenience, allowing users to move freely and clean effortlessly. The elimination of cords minimizes setup time, making cleaning more accessible and less time-consuming.

–Ease of use: The efficiency of cordless vacuums, coupled with their ease of use, translates to a swift and effective cleaning sessions.

–Adaptability to Modern Lifestyles: As lifestyles become increasingly fast-paced, the demand for products that align with the need for efficiency and flexibility grows. Cordless vacuums, exemplified by the Hoover Emerge series, cater to modern lifestyles by offering a cleaning solution that adapts to the dynamic needs of today’s households.

Traditional vacuum cleaners have always needed to be plugged in, making them less flexible and forcing users to clean only in certain places at home. But cordless vacuum technology has changed this by removing the need for a power outlet.
Now, users have more freedom and flexibility to clean wherever they want.
Convenient cordless vacuums, like the Hoover Emerge and Emerge Plus, rely on rechargeable batteries, eliminating the need for a constant power source. This not only streamlines the cleaning process but also enables users to reach every nook and cranny without the hassle of dragging a cord behind them.

“As Hoover continues to be a trailblazer in the world of household appliances, we are thrilled to announce the launch of the Hoover Emerge and Emerge Plus cordless vacuums in the Middle East. Our commitment to addressing the evolving needs of our consumers has driven us to expand our cordless range.
The launch of the Hoover Emerge and Emerge Plus vacuums is a testament to our dedication to providing unparalleled convenience and efficiency in every home,” said Hanane Fariji, Business Development Director – TTI Floorcare EMEA.