Hoover Launches Emerge and Emerge Plus in the Middle East, Expanding the Cordless Vacuums Range

Hoover Launches Emerge and Emerge Plus in the Middle East, Expanding the Cordless Vacuums Range

Hoover Launches Emerge and Emerge Plus in the Middle East, Expanding the Cordless Vacuums Range
Embracing Hoover’s Brand Heritage, The New Cordless Vacuums Offer Unmatched Convenience


Dubai, UAE — February 19, 2024 Hoover®, a leader in Floor Care Technology and part of the Techtronic Industries Co. Ltd., has announced today the launch of its Emerge and Emerge Plus cordless vacuums in the Middle East in a move that will enrich the cordless range and offer unmatched convenience to consumers.

For over a century, Hoover has been renowned for its design of powerful, user-friendly products catering to comprehensive home cleaning needs.
The latest additions to Hoover’s lineup, the Emerge and Emerge Plus cordless vacuums offer a range of products that meet contemporary needs while reflecting the fine and proud brand heritage.
The Emerge range provides an enhanced cleaning experience through:

 Convenience Redefined: Cordless vacuums offer unparalleled convenience, allowing users to move freely and clean effortlessly. The elimination of cords minimizes setup time, making cleaning more accessible and less time-consuming.

Ease of use: The efficiency of cordless vacuums, coupled with their ease of use, translates to a swift and effective cleaning sessions.

Adaptability to Modern Lifestyles: As lifestyles become increasingly fast-paced, the demand for products that align with the need for efficiency and flexibility grows. Cordless vacuums, exemplified by the Hoover Emerge series, cater to modern lifestyles by offering a cleaning solution that adapts to the dynamic needs of today’s households.

Traditional vacuum cleaners have always needed to be plugged in, making them less flexible and forcing users to clean only in certain places at home. But cordless vacuum technology has changed this by removing the need for a power outlet.
Now, users have more freedom and flexibility to clean wherever they want.
Convenient cordless vacuums, like the Hoover Emerge and Emerge Plus, rely on rechargeable batteries, eliminating the need for a constant power source. This not only streamlines the cleaning process but also enables users to reach every nook and cranny without the hassle of dragging a cord behind them.

“As Hoover continues to be a trailblazer in the world of household appliances, we are thrilled to announce the launch of the Hoover Emerge and Emerge Plus cordless vacuums in the Middle East. Our commitment to addressing the evolving needs of our consumers has driven us to expand our cordless range.
The launch of the Hoover Emerge and Emerge Plus vacuums is a testament to our dedication to providing unparalleled convenience and efficiency in every home,” said Hanane Fariji, Business Development Director – TTI Floorcare EMEA.


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Acer Collaborates with Qualcomm to Launch Two New Routers, Including the World’s First 5G Wi-Fi 7 Gaming CPE

Acer Collaborates with Qualcomm to Launch Two New Routers, Including the World’s First 5G Wi-Fi 7 Gaming CPE

Experience lightning-fast speeds and low network latency with the new Predator Connect T7 Wi-Fi 7 Mesh Router for wireless gaming

Dubai, UAE – (January 30, 2024): Acer today announced two new gaming routers, leveraging the power of the Qualcomm® Immersive Home Platform and tri-band Wi-Fi 7 for stable connections and enhanced wireless gameplay. The Predator Connect X7 5G CPE unleashes blazing-fast internet speeds through 5G and Wi-Fi 7, along with dual WAN connectivity to minimize disruptions. Fast, reliable, and vast network coverage is provided by the Predator Connect T7 Wi-Fi 7 Mesh Router with the expandability of its multi-link Wi-Fi mesh system, making wired-level latency possible in a mesh setup.

Powered by Qualcomm Technologies’ advanced quad-core processor, the X7 and T7 provide gamers and streamers with accelerated online experiences, improved Spectrum Utilization with Wi-Fi 7, as well as enhanced MU-MIMO and OFDMA across connected devices.

“We are excited to announce the latest Predator routers with 5G and Wi-Fi 7 connectivity options, empowering gamers to take their gameplay to new heights,” said Wayne Ma, General Manager, Connectivity, Acer Inc. “Thanks to Qualcomm’s Immersive Home Platform and quad-core processors, the new Predator routers bring next-level performance and speed output to a wider range of players and gaming environments.”

“Qualcomm Technologies is pleased to collaborate with Acer, bringing a full suite of advanced connectivity technologies to bear spanning 5G, Wi-Fi 7 and Mesh Networking,” said Rahul Patel, Senior Vice President and General Manager, Connectivity Broadband and Networking, Qualcomm Technologies, Inc. “Together, these are essential technologies for next-gen gaming and will thrill users with their immersive and responsive gaming experiences.”

Predator Connect Routers: Unleashing Next-Gen Internet Speeds with Wi-Fi 7

Acer’s gaming routers take a giant leap forward with the introduction of the new Wi-Fi 7 Predator routers. Thanks to Qualcomm Technologies’ wireless technology innovations, these routers can double the speed output compared to Wi-Fi 6 while adding flexibility for Wi-Fi gamers and enhancing performance through Wi-Fi 7’s significantly reduced latency, better interference management, high bandwidth, and consistent performance for connected devices.

The Predator Connect X7 5G CPE stands out as the first to combine 5G and Wi-Fi 7 tri-band BE11000 throughput, offering 3.5 Gbps over 5G and an extremely low latency of 1 ms. Users benefit from dual connectivity through 5G and ethernet, incorporating load balancing and failover mechanisms among devices in the mesh network to safeguard operations against potential disruptions. The Predator Connect T7 Wi-Fi 7 Mesh Router, with support for Wi-Fi 7 tri-band throughput, keeps up with the combined throughput of BE11000 and can be effortlessly integrated with multi-unit mesh systems, enhanced with High-Band Multi-Link Simultaneous for reliable backhaul and better whole home coverage.

Intelligent Software Compatibility for Best-in-class Experiences

Predator’s newest gaming routers include network acceleration and are compatible with the Intel Killer Prioritization Engine, providing advanced network data detection and optimal prioritization for thousands of different games, apps, and websites. Wi-Fi 7’s features such as 320 MHz channel support, 4K QAM, and Multi-Link Operations improve the routers’ performance by enabling devices to simultaneously send and receive data across different frequency bands and channels, increasing throughput, reducing latency, and minimizing network interferences. With Multi-Link Mesh, gamers can employ multiple access points that work together to form a unified network, offering smart, efficient Wi-Fi throughout homes and large spaces.

Gamers stay in full control of the routers through the Acer Predator Connect utility app and can monitor network signal strength through the Predator logo’s multi-color lighting indicator located at the top of the enclosure. For an added layer of security, the devices are integrated with Trend Micro Home Network Security engine built-in to keep networked devices protected against potential attacks and help examine network traffic.

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.ae.

Visit Acer’s Media Center for product images and specifications, or visit the Acer News site to see all announcements.

Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm is a trademark or registered trademark of Qualcomm Incorporated.

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CoorB, For Financial Technology, Launches Its Operations In Three Key Markets In The Middle-East

CoorB, For Financial Technology, Launches Its Operations In Three Key Markets In The Middle-East

In KSA, Egypt and UAE

CoorB is actively pursuing a two-faceted expansion strategy that explores the unique strengths of the markets in GCC countries and Egypt.

CoorB is actively pursuing a two-faceted expansion strategy that explores the unique strengths of the markets in Egypt and GCC countries.

“We aim to overcome the limitations of legacy systems and modernize the region’s financial institutions’ infrastructure.” – Ahmed Gaber, CEO of CoorB.

CoorB, the company specializing in information technology and digital financial services, has just announced the launch of its operations in three key markets in the Middle East and Africa: the Kingdom of Saudi Arabia, the Arab Republic of Egypt, and the United Arab Emirates. Through its cost-efficient solutions, CoorB aims to assist these markets in rapidly transforming into digital economies and enhance the digital presence of banks and financial institutions.

The expansion strategy in the Middle East and Africa is powered by the expertise of its founding partners, which extends over 40 years in the technology and digital financial services sectors across more than 10 markets around the globe, including the US, Europe, and the Middle East. The company is backed by a sizable infrastructure encompassing more than 500 specialized experts.

The ownership structure of CoorB is divided among three main shareholders:

CME has 40 years of experience in providing enterprise-grade technology solutions. The company has worked with over 100 clients worldwide, including top Fortune 500 companies, and serves 80 million users on a daily basis.

Yasser Zaidan has over three decades of experience in entrepreneurship, strategic planning, product innovation, and customer experience.

Ahmed Gaber has over two decades of experience in the financial technology sector, notably in GCC countries, the Middle East, and North Africa. He also held major roles at Visa and The ENTERTAINER.

Through its collaboration with governmental organizations, banks, non-banking financial institutions, and mobile network operators, CoorB aims to accelerate digital transformation, enhance business growth and efficiency, create comprehensive digital platforms, automate operations, leverage data and analytics to provide insights for informed decision-making, improve user experience, and offer innovative solutions for mobile operators in the financial sector. CoorB also delivers security and compliance solutions, as part of its offerings.

Carole Alsharabati, Chairperson of CoorB‘s Board of Directors, stated: “We are striving to develop sustainable and advanced technology in the Middle East that contributes to economic growth and development throughout the region. This can be achieved by combining the latest and greatest technologies with the next generation’s vision for financial services.” She added: “We create solutions that not only benefit businesses but also make a positive difference in the lives of people. With that, we envision a future where our innovations set new standards on a global scale.”

Ahmed Gaber, CEO of CoorB, said: “We understand all the challenges and disparities facing the adoption of technology in businesses. Therefore, we specialize in building impactful digital solutions and modernizing the infrastructure of banks and financial sectors within weeks, without the need to replace their existing technological assets. This enables them to perform faster and more efficiently at significantly lower costs.” He added: “We seek to overcome the limitations of legacy systems and leverage modern technologies such as artificial intelligence (AI) and machine learning (ML) to provide clients with solutions and services that compete with the world’s leading technology providers.”

 What traditionally takes years, CoorB achieves in weeks!

CoorB is a professional services company specializing in technology and digital financial services that offers innovative solutions to governmental organizations, banks, non-banking financial institutions, and mobile network operators. It boasts diverse expertise and is backed by a robust infrastructure comprising 500 experts and leading industry partners. Its varied catalog of offerings covers business strategy, program management, and future-proof technology solutions that overcome the limitations of legacy systems without the need for a complete overhaul.

With its prolific background in the tech sector, CoorB helps businesses and organizations keep up with the latest advancements and ensures that technology serves the right business goals. Its rapid mobilization of resources and unique problem-solving approach drive it to achieve meaningful results within weeks.

For more information please visit: coorb.io

“By monitoring how organizations and businesses implement technology solutions, we have noticed that the gap between the speed and success of said solutions often does not derive solely from technological challenges, such as integration and security, but also from a lack of human skills.

At CoorB, we start by tackling legacy systems-related issues and employing advanced technologies. We then proactively tend to reduce the human skills gap, streamline processes, overcome efficiency barriers, and increase the success rate of technology adoption.” – Ahmed Gaber, CEO of CoorB.

CoorB’s Board of Directors:

The diverse and multinational backgrounds of CoorB‘s leadership team are essential to its success, as each member brings a unique blend of skills and expertise, contributing to the company’s strong and integrated approach to digital banking and fintech.

Carole Alsharabati:

Co-founder and Chairperson of CoorB, Carole Alsharabati’s distinguished professional career and diverse expertise spans a wide range, from academia to technology leadership. As a professor at Saint Joseph University in Beirut since 2000, she continuously shares her knowledge in macroeconomics and game theory as well as serves as the director of the Institute of Political Science. Carole co-founded CME Offshore, demonstrating her expertise in innovative technology solutions as well as entrepreneurship. Her role in Siren Analytics and Associates also attests to her substantial contributions to public sector consultancy.

Ahmed Gaber:

Ahmed Gaber, Co-founder and CEO of CoorB, is recognized for his strong leadership in the financial technology sector. With over 23 years of experience, including leading roles at The ENTERTAINER and at Visa, he has built a robust expertise in digital payment financial solutions and strategic partnerships. Ahmed has helped develop payment infrastructure and enhance financial inclusion across multiple markets. His unique approach combines business management with a focus on customer-centric solutions, leading to building a competitive advantage, increased loyalty, and sustainable revenue growth.

Yasser Zaidan:

Yasser Zaidan, Co-founder and Executive Board Member of CoorB, has an impressive career, leading in various areas like entrepreneurship, technology, and corporate governance. As President of the Zaidan Group, he is proficient at corporate acquisitions and strategic partnerships. During his time as CEO of Tawzih-Black Berry-Distribution Co., he pioneered a nationwide mobile distribution business, achieving remarkable growth. Also, his tenure as Executive Vice President at Itsalat International Company showcased his adept management across the Middle East and Africa operations.

Wissam Youssef:

Wissam Youssef, Co-founder and Executive Board Member of CoorB, has over 20 years of experience in technology and business. As a Co-founder and CEO at CME Offshore SAL, Wissam has been instrumental in the company’s growth from its inception to becoming a multinational firm with over 500 engineers and a user base of 80 million. His expertise is spread across various tech domains, including software development, Internet of Things (IoT), and artificial intelligence (AI). His leadership in CME has led to significant contributions to product design and customer experience, earning the company recognition and patents in the tech industry.

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OPPO Find N3 Series Officially Launched, Redefining the Smartphone Landscape

OPPO Find N3 Series Officially Launched, Redefining the Smartphone Landscape

Dubai, UAE, 18 November 2023 – OPPO, the world’s leading smart device brand, today officially announced the highly anticipated launch of the Find N3 series in UAE. This series includes the Find N3 and Find N3 Flip, both delivering breakthrough experiences across imaging, design, and usability. These devices redefine the foldable experience, setting new standards for what customers can expect from their next smartphones.

Chi Zhou, President of OPPO MEA, said: “In our unwavering pursuit of excellence, we have crafted two groundbreaking devices that redefine innovation, and we are delighted to unveil the future of foldables to our users in the UAE. Just like a masterpiece seamlessly blends precision and creativity, our Find N3 and Find N3 Flip embody flawless design, vibrant displays, and unmatched camera capabilities. Despite their foldable nature, we’ve meticulously engineered these devices so our users never have to compromise on any essential aspect. More than just smartphones, they serve as gateways to limitless creativity, productivity, and self-expression.”

OPPO Find N3

The Find N3 showcases a premium design characterized by its slim and lightweight demeanor. When unfolded, it measures at 5.8mm in thickness, and when closed, a sleek 11.7mm. Weighing just 239g in vegan leather, it’s lighter than some traditional bar flagship phones. Its user-friendly design, featuring flat sides and gently curved corners, provides a natural and comfortable grip for effortless use. The device is available in two exquisite colours: Sunlit Gold, featuring a glass back, and Classic Black, adorned with a vegan leather back.

The Find N3 stands out as the first foldable with a professional-grade imaging system, boasting the sharpest and brightest screens among foldable devices. Its advanced cameras, innovative stacked pixel technology, and Hasselblad tuning seamlessly combine with ColorOS 13.2’s next-generation capabilities, enabling PC-level productivity in the palm of users’ hands. Moreover, the Find N3 features three powerful speakers and is equipped with a large 4805mAh battery and 67W SUPERVOOC™ fast charging technology, making the Find N3 a best-in-class two-in-one experience in an elegant, slimline package.

Three Pro-grade Cameras for Iconic Photography

OPPO revolutionizes foldable photography with the Find N3, featuring three professional-grade cameras covering popular full-frame equivalent focal lengths: 14mm, 24mm, and 70mm.

The Find N3 introduces Sony’s groundbreaking LYTIA-T808 sensor to foldable devices, using a two-layer stacked CMOS image sensor to receive more light intake, resulting in reduced noise, superior dynamic range, and richly detailed photos and videos.

The 48MP ultra-wide camera on the Find N3 stands out for its power and versatility. Its sensor size is over 100% larger than that of other flagship foldables, allowing users to capture dynamic macro shots, expansive landscapes, and group shots with exceptional clarity.

For zooming capabilities, the Find N3’s ultra-thin periscope telephoto camera combines a 64MP resolution with a fast f/2.6 aperture. This setup ensures detailed shots in various lighting conditions, be it day or night.

At the core of the Find N3 series is portrait photography, enhanced by Hasselblad Portrait Mode. Both phones utilize the OPPO Computational Photography engine, which guarantees superior quality and excellent dynamic range with natural-looking results.

The Clearest and Brightest Foldable Screens

For a brilliant viewing experience, whether open or closed, the Find N3’s two large, user-friendly screens offer unparalleled clarity and brightness among foldable devices. The inner and outside display supports class-leading peak brightness of 2800 nits, ensuring exceptional visibility even in bright lighting conditions.

Building on the legacy of Find N and Find N2’s Golden Ratio displays, the Find N3’s screens are taller, resulting in a 6.3” outer screen, and a 7.8” unfolded screen. When closed, the Find N3 functions as a traditional smartphone, and when open, it becomes an immersive tablet.

Both Find N3 series’ screens display over 425 pixels per inch, ensuring flagship-level clarity. Additionally, the 1440Hz PWM dimming guarantees comfortable usage even during long periods. The LTPO technology enables a seamless 1-120Hz dynamic refresh rate, facilitating smooth scrolling and gameplay. Furthermore, adding a self-healing layer minimizes scuffs, resulting in an almost crease-free unfolded screen for an uninterrupted viewing experience.

Built to Last and Styled to Perfection

OPPO’s third-generation Flexion Hinge lies at the core of the Find N3’s slim, lightweight profile. This hinge, despite being smaller than its predecessor, is more durable. This device not only boasts IPX4 splash resistance but is also the first phone to be independently tested to withstand 1,000,000 folds by TÜV Rheinland.

Furthermore, the Find N3 has been tested through 100,000 folds in scorching 50ºC heat as well as freezing -20ºC conditions, ensuring its durability and reliability in extreme weather conditions.

PC-level Productivity in Your Pocket

The Find N3, which runs on Android 13 with ColorOS 13.2, will also receive a total of four years of software updates and five years of security updates.

This is all part of OPPO’s commitment to delivering a long-lasting, quality experience, both in terms of hardware and software.

The Global TaskBar, featuring the App Library and File Pocket, ensures quick access to recent files and apps. With OPPO’s innovative Boundless View supporting three apps, users can effortlessly work across three tall apps, with two displayed side-by-side and a third app accessible off-screen. A simple tap brings the off-screen app into view.

The 15” Boundless View mode displays all three apps in a 7.8” tablet-like-view, allowing concentrated work on one app while still multitasking smoothly between all three.

Peace of Mind and Incredible Performance

With Sound-Sealed Call technology, preventing anyone nearby from listening in on private phone conversations, and a dedicated security chip protecting files at a hardware level, privacy is paramount in the Find N3.

Powered by the Qualcomm Snapdragon 8 Gen 2 Mobile Platform, the Find N3 boasts a 35% improvement in performance and a 40% boost in overall efficiency compared to previous generation chipsets. With 512GB UFS 4.0 storage and 16GB LPDDR5X RAM, this device guarantees a true flagship gaming and multitasking experience. Thanks to OPPO’s Dynamic Computing Engine, the Find N3 can also handle over 40 apps running simultaneously in the background.

Equipped with a large 4805mAh battery, the Find N3 ensures reliable day-long power. Moreover, its 67W SUPERVOOC™ fast charging technology results in 80% charge in 30 minutes, and 100% in just 42 minutes.

Find N3 Flip

The Find N3 Flip introduces groundbreaking features, setting new standards in its category. It proudly stands as the first flagship triple-camera flip phone, boasting a remarkable 50MP wide, 48MP ultra-wide, and 32MP 2x zoom equivalent telephoto camera system. This innovation includes the pioneering integration of a telephoto lens, a noteworthy first for flip phones.

Beyond its impressive camera capabilities, the device’s vertical cover screen has been upgraded to support third-party apps, enhancing its versatility and user experience. OPPO’s innovative Flexion Hinge for Flip technology enables a shallow screen crease and a zero-gap hinge, providing a seamless and durable design.

Furthermore, the Find N3 Flip is powered by the flagship MediaTek Dimensity 9200, guaranteeing exceptional speed and reliability. It features the largest and thickest graphite layer of any flip phone, ensuring efficient heat dissipation to maintain optimal performance. With its substantial 4300mAh battery capacity and cutting-edge 44W SUPERVOOC™ fast charging technology, the phone offers a comfortable day-long usage and ensures quick and convenient recharges.

Coupled with the refined ColorOS 13.2, the Find N3 Flip combines premium design, flagship performance, and user-friendly software, setting a new standard for flip phones in the market.

OPPO Premium Service: Elevating Customer Care to New Heights

OPPO believes in fostering long-term relationships and providing exceptional customer service and care for its current and future consumers. This commitment is reflected in the exclusive benefits offered through the OPPO Premium Service, designed to provide hassle-free support to OPPO Find N3 series’ users.

Customers can benefit from a comprehensive two-year warranty service, subject to local terms and conditions. Additionally, the service includes a 12-month Screen Protection Plan that allows for a one-time free screen replacement in case of accidental damage within the first year.

Furthermore, users experiencing quality issues within one year of purchase can utilize the Courier Send-In Service, wherein OPPO will collect and repair the phone. In the second year, users can avail a free battery replacement and two free screen protective film replacements annually.

By choosing OPPO, users not only gain access to cutting-edge technology but also a dedicated service that extends beyond the usual, ensuring their devices are protected and supported at every step of the way.

Pricing and Availability

The eagerly anticipated Find N3 series from OPPO is available for pre-order on OPPO’s websites and partner retail stores, with official sales commencing on 23rd November. The Find N3 is priced at Dhs7,999, while the Find N3 Flip comes at a price of Dhs3,999.


For early birds, both devices come with an exclusive pre-order promotion. Customers who pre-order the Find N3 will receive the OPPO Pad Air, green OPPO Enco Air3 Pro earbuds, an additional OPPO phone cover, along with two-year warranty, one year of screen protection, and one year of battery warranty – a package valued at Dhs2,999.


Likewise, customers pre-ordering the Find N3 Flip will enjoy the purple OPPO Enco Air3 earbuds, an extra OPPO phone cover, and the same two-year warranty, one year of screen protection, and one year of battery warranty – an added value of Dhs1,599.

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AWS Advances Inclusion and Diversity in STEM through New Initiatives

AWS Advances Inclusion and Diversity in STEM through New Initiatives

Dubai, UAE, October 26, 2023:

Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud, proudly announced the launch of two groundbreaking programs at the “TheNewSySTEM: Reshaping the Tech Landscape” event held in Dubai this week. The first program, Qudwatech, aims to support young Emirati women in various stages of their STEM careers. Additionally, AWS signed a Memorandum of Understanding (MoU) with the Dubai Business Women Council (DBWC) to introduce a second program, focusing on mid- to senior-level women in technology.

The first program, known as Qudwatech, is a free 12-week initiative designed to nurture women in technology at any stage of their career. This program connects participants with an AWS mentor, guiding them through professional development opportunities with the end goal of challenging, motivating, inspiring, and empowering those looking to venture into the tech field or gain practical insights.

As stipulated in the Memorandum of Understanding (MoU) with DBWC, the second program targets mid- to senior-level women in technology. This program, which extends over a one-year period and starts in 2024, aims to facilitate comprehensive training, mentorship, and upskilling opportunities while promoting diversity, equity, and inclusion in the tech workplace.

The exclusive launch event, attended by Safaa Khanfar, Head of Strategic Partnerships and Innovation at Emirates, Amna Al Redha, Head of Aviation at X Lab, Tanuja Randery, Managing Director and Vice President of AWS, EMEA, and Nadine Halabi, Business Development Manager at DBWC, marks a significant milestone in advancing women in technology.

Nadine Halabi of DBWC said, “DBWC is entrusted with a vital mission to enhance gender parity in the UAE by encouraging women to play an active role in building the country and stimulating sustainable development through education, training, and networking opportunities for UAE-based businesswomen. We’re delighted to see entities such as AWS take such a proactive role in reshaping the regional tech landscape, and look forward to a long, successful partnership.”

Tanuja Randery of AWS emphasized, ” The Memorandum of Understanding that AWS has signed represents a pivotal step in advancing gender diversity and inclusion in the tech landscape. This partnership with the Ministry of Youth and DBWC enables us to launch targeted programs that empower women at different career stages in technology. It’s a cornerstone of our global strategy to drive innovation and diversify the tech industry. We’re not just creating opportunities; we’re actively participating in the reshaping of the industry for a better, more inclusive future in every country where we operate.”

As part of the program with the Dubai Business Women Council, AWS will provide in-person ‘Culture of Innovation’ sessions and Cloud Practitioner Essentials (CPE) training, granting participants deep insights into Amazon’s unique culture and the fundamentals of cloud services.

AWS has a longstanding commitment to gender diversity and equal opportunities, striving to create inclusive spaces for women to excel in technology. These initiatives are aligned with the UAE’s strong commitment to gender inclusion and diversity, which is notably reflected in the high percentage of women among STEM graduates in the MENA region.

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Alfa Romeo Unveils the All-New 2024 Tonale, Giulia and Stelvio in the UAE 

Alfa Romeo Unveils the All-New 2024 Tonale, Giulia and Stelvio in the UAE 

Abu Dhabi, UAE, September 19, 2023: Gargash Motors and Alfa Romeo have officially unveiled the 2024 Alfa Romeo lineup in the UAE – featuring the all-new Tonale, Giulia, and Stelvio, marking the models’ official GCC debuts.


Delivering unparalleled performance, a rich heritage, and exceptional Italian craftsmanship, the 2024 Alfa Romeo lineup was revealed during a special event held at Yas Marina Circuit, Abu Dhabi – home to the Abu Dhabi Grand Prix.


The All-new 2024 Tonale, Giulia, and Stelvio are now available at Gargash and Alfa Romeo showrooms across Dubai and Abu Dhabi. All three new models have undergone notable advancements in the brand’s signature characteristics, including their exceptional weight distribution, top tier driving dynamics, and cutting-edge technological and engineering solutions that position them at the forefront of their segment.


Taking center stage at the launch is the brand-new 2024 Tonale, marking Alfa Romeo’s entry into the highly competitive compact SUV segment, recognised as the world’s largest automotive market. Set to make a significant impact in the region, the all-new Tonale boasts Italian design excellence, impeccable craftsmanship, and a host of distinctive features that set it apart within its class. With a choice of two distinct trims, Ti and Veloce, the Tonale caters to a wide spectrum of preferences and driving requirements, presenting a seamless fusion of style, performance, and cutting-edge technology.


The Tonale marks the ‘metamorphosis’ of Alfa Romeo into a new era of mobility. The Ti version is defined externally with a satin chrome V front bezel, 18-inch dark finish diamond cut alloy wheels with coloured Alfa Romeo centre wheel caps, a gloss-black body kit with satin side and front inserts, and black painted mirror caps. Inside, sporty black cloth upholstery, a driver’s seat with four-way electric lumbar adjustment, 60/40 split rear seats with ski pass and a sport leather steering wheel with a start button mark out the Ti.


Commenting on the launch, Morgan Sunderland, General Manager at Gargash Motors, said “We firmly believe that customer satisfaction goes beyond the purchase of a car. It extends to the entire ownership experience. We at Gargash Motors along with our partners such as Alfa Romeo want you to enjoy every moment behind the wheel, knowing that we are there to support you at every step. Alfa Romeo’s range for 2024 is genuinely designed to go above and beyond what our customers expect.”


Jo Moursi, Head of Italian Brands, Stellantis Middle East, said: “The unveiling of Alfa Romeo’s 2024 lineup for the first time in the GCC, featuring the Tonale, Giulia, and Stelvio, marks a pivotal moment for car aficionados in the Emirates. Recognising the UAE as a key market where there’s an inherent appreciation for automotive sophistication, a deep-rooted love for Italian brands, and an enduring enthusiasm for motorsports, Alfa Romeo is uniquely positioned to capture the imagination of the local driving community. Our illustrious history in motorsports, particularly in Formula 1, strongly resonates with UAE drivers, and thanks to our partner Gargash Motors, we are enhancing the ownership experience by offering unique after-sales service, including a seven-year service and warranty package.”


The 2024 Giulia and Stelvio encompass all the work and dedication of the Alfa Romeo designers and engineers to improve upon two masterpieces, both of which are the result of the perfect balance between aesthetics and functionality. Standing out on the fronts of the new Giulia and Stelvio, the front grille, where the logo is positioned, and the lower grilles of the two main air ducts have been given a unique finishing, providing a contemporary reinterpretation of the famous and distinct “Trilobo” grille.


Additionally, the New Giulia and Stelvio are equipped with the most cutting-edge technology to ensure a comfortable and connected experience, while simultaneously providing the trademark pleasure of driving an Alfa Romeo.


When it comes to driving dynamics, the Alfa Romeo Giulia and Stelvio stand out as best-in-class within their segment. The meticulous engineering and attention to detail result in an exceptional driving performance that sets new benchmarks for agility, responsiveness, and precision.


Earlier this month, Alfa Romeo announced the rebirth of its custom-built 33 Stradale, a veritable “manifesto” of the Italian brand’s capabilities – now and in the future – in terms of style and driving experience. Made in only 33 exclusive units, according to a unique artisan process, the new “two-seater” coupé combines the brand’s heritage and future as the symbol of noble Italian sportsmanship.

Alfa Romeo Unveils the All-New 2024 Tonale, Giulia and Stelvio in the UAE  Read More
Admiral Expands its Global Footprint in the Middle East with New Partners

Admiral Expands its Global Footprint in the Middle East with New Partners


UAE, 24th July 2023: Admiral has recently expanded its Global Footprint across Middle East, Africa, and Southeast Asia, by partnering with few of the strongest distributors in various countries.


Admiral Appliances and Electronics FZE, a 100% subsidiary of Admiral Corporation of America based out of Dubai, UAE is a well-known American brand that operates across the Middle East, Africa, Turkey, and South Asia with an exhaustive and impressive range in categories like Air-Conditioners, LED TVs, Major Appliances, Built ins and Small Appliances.


Admiral recently celebrated its success by hosting a Grand Event with its Regional Partners & UAE Retailers, Dealers, Online & Re – Export Partners and signed New Partnerships with few of the top distributors in the region. Admiral is one of the fastest growing American Appliances and Electronics brands in the region. It demonstrated over 150 consumer appliance products that are currently retailed across all the leading outlets like Extra, Sharaf DG, Amazon, Noon and many more.


Admiral intends to enter one of the biggest markets in the world – India, by Q4’23. Admiral products will be available in the Indian market with one of the top online players.


Vishal Saxena, Chief Executive Officer, Admiral Appliances and Electronics said, “We are excited to expand in the Middle East, Africa, and South Asian markets after spending considerable time studying and adapting to the specific needs of our customers. We are currently operating in 23 countries of MEA and South Asia and by end of 2023, we will operate in more than 30 countries of MEA and South Asia. We are aggressively expanding to serve our consumers. We see a gap in the market that can be filled by Admiral.”


“All our channel partners were extremely impressed with our product portfolio, which is a testimony of Admiral’s commitment to its consumers. Admiral products are being retailed amongst  all the top Retailers, Dealers and IR Channel Partners and Online Players. Our consumers are spoilt for choices with Admiral.”


Admiral’s range has attractive features like Active Fresh, Smart Technology, Energy Saving, Smart Inverter, Turbo Cooling and Reliability that transforms “Human Experience”. Admiral has recently introduced unique products such as the Laundry Centre and 100 cm Gas cooker from Turkey. At the recently held Grand Event, Admiral unveiled its unique and exclusive product “The Laundry Center” that has no comparison in the market with 2 Drums – 5kg Washer at the top and 10 / 7Kg Washer & Dryer at the bottom.


Admiral has one of the biggest Consumer Electronics and Appliances range, with products that fit the requirements of both Domestic and Commercial customers. Admiral Group also operates in verticals like Mobility (Electric Commercial Vehicles) and Energy (Charging solutions of Electric Vehicles).

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New Acer Chromebook Spin 714 is Built for Productivity, with an Eco-Friendly and Durable Design

New Acer Chromebook Spin 714 is Built for Productivity, with an Eco-Friendly and Durable Design

Dubai, UAE; 08 June 2023: Acer today launched its latest performance-minded, premium convertible Chromebooks, the Acer Chromebook Spin 714 and Acer Chromebook Enterprise Spin 714. Supporting the needs of consumers, families and businesses, the new Chromebook line is powered by new 13th Gen Intel® Core™ processors, 10-hour battery life[] with fast-charging, and new features, delivered in eco-friendly packaging which is made from fully-recyclable materials. The 16:10, 14-inch Chromebook also provides vivid displays and high-quality video conferencing with its WUXGA display[], 100% sRGB coverage, a built-in QHD 2K webcam, and DTS® Audio. Hybrid workers and students can fully maximize the 2-in-1 Chromebook for daily use with its flexible 360-degree convertible mode, quick-charging USI stylus, and compliance to military-grade durability standards.

“The new Acer Chromebook Spin 714 and Acer Chromebook Enterprise Spin 714 have the performance and productivity-boosting features that make them ideal for executives and mobile professionals, as well as consumers and students taking on more advanced apps such as coding and video editing,” said James Lin, General Manager, Notebooks, IT Products Business, Acer Inc. “The Chromebooks’ QHD 2K webcam ensures high-quality conferencing, while eco-minded features support Acer’s commitment to create a positive impact on the environment.”

Productivity-Boosting Technology and Immersive Visuals 

The new Chromebooks are powered by up to 13th Gen Intel® Core™ i7[2] processors to provide up to 10% performance improvement[] over the previous generation. They also adhere to Intel® Evo™ platform standards, to provide responsive performance and up to 10 hours[1] of battery life. For especially long days, the battery can be quick-charged for only 30 minutes[1] to provide up to four hours of use. Plus, for businesses where additional manageability and security controls are needed, the Acer Chromebook Enterprise Spin 714 supports Intel vPro® technology.

The 14-inch touchscreen Chromebook with WUXGA (1920×1200) display vibrantly showcases visuals in a true-to-life 100% sRGB color range. The vivid 16:10 display is surrounded by thin bezels and comes equipped with Antimicrobial Corning® Gorilla® Glass to protect it from scratches while resisting stains and odor-causing bacteria[4]. The optional USI stylus[2] provides 4,096 different levels of pressure and tilt sensitivity[5] allowing for a natural feel and precise strokes when sketching or note-taking on the display in any of the four modes enabled by the 2-in-1 Chromebook’s 360-degree hinges.

QHD MIPI 2K Webcam and Usability Features Enhance Conferences and Classes

As the first Acer Chromebooks to feature a QHD 2K webcam, these new models provide a premium video conferencing solution for work and school. In addition to providing high-resolution images, the 2K webcam comes with temporal noise reduction technology to maintain high-quality visuals even in low-light conditions, as well as a physical shutter to protect privacy. The visuals are complemented by dual microphones and dual upward-facing speakers with DTS® Audio and a built-in smart amplifier, which provides higher-quality, distortion-free sound, and deeper bass.

The Chromebooks stay connected via Wi-Fi 6E and Bluetooth 5.2, as well as to additional devices via a range of ports including HDMI and two Thunderbolt™ 4 ports. Unlocking the devices is made quicker while data also remains secure via the optional fingerprint reader[2]. Plus, the backlit keyboard and Corning® Gorilla® Glass touchpad deliver a premium feel, making them a joy to use.


Supporting Acer’s Earthion Mission

In line with Acer’s commitment to create a continuous positive impact on the environment, the Acer Chromebook Spin 714 and Acer Chromebook Enterprise Spin 714 support the company’s Earthion mission, boasting several eco-friendly features and an EPEAT registration[6]. They contain post-consumer recycled (PCR) plastics, while the Chromebooks’ packaging is made entirely of recycled materials, including molded pulp packaging made from recycled paper, cardboard, and other natural fibers. Also, the Acer Chromebook Spin 714 and Acer Chromebook Enterprise Spin 714 meet Energy Star certification, featuring an energy-efficient design.

Additionally, the durable design of the Chromebook Spin 714 contributes to the device’s longer life. The anodized aluminum chassis conforms to U.S. MIL-STD 810H[7,8] durability to stand up to daily wear and tear, resist dents and bending, and ward off chips and corrosion to maintain the high-end look and feel.

ChromeOS and App Support 

The new Acer Chromebook Spin 714 and Acer Chromebook Enterprise Spin 714 utilize ChromeOS’s built-in business capabilities such as delivering fast boot times, ease of use, and advanced security. They support web-based and Google Play apps, providing users access to all the apps they need for productivity, school, creativity, work and more.

Acer Chromebook Enterprise Devices

For enterprise users, the Acer Chromebook Enterprise Spin 714 gives access to Chrome Enterprise Upgrade, unlocking the built-in business capabilities of ChromeOS. IT departments can easily drop ship devices to employees with zero-touch enrollment and allow them to seamlessly manage and secure devices while reducing the total cost of ownership. Acer ChromeOS devices also free IT from mundane administrative tasks, facilitate collaboration, and secure access to data and apps for the cloud workforce.


Pricing and Availability

The Acer Chromebook Spin 714 (CP714-2W-56B2) will be available in EMEA in July, starting at USD 999.

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com.

Visit Acer’s press kit for product images and specifications, or visit the next@acer press room to see all announcements.

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ZED Elevates the E-hailing Experience with Fully Customizable Rides

ZED Elevates the E-hailing Experience with Fully Customizable Rides

3 June, 2023, Dubai, UAE: ZED, the first mobility app to offer customers a personalised premium e-hailing service, has officially launched its app in the UAE. The Dubai-based company aims to provide a fully unique experience and sets out to redefine ride-hailing in the region.  Catering to the discerning residents of the UAE, who have high standards and expect nothing short of excellence when it comes to their transportation needs, ZED has crafted a ride-hailing experience that is both swift and dependable.


Whilst ride-hailing isn’t a new concept for the UAE market, premium-seeking individuals often face challenges such as car unavailability and ride cancellations, which detract from the overall journey experience. Recognising this gap, ZED has emerged as the ultimate solution, providing a hassle-free and high-end ride-hailing experience that caters specifically to the exacting standards of customers in the region.


The local company is committed to supporting a smart intermodal city in line with the strategic smart city goals and vision conceptualised under the leadership of His Highness Sheikh Mohammad bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and General Supervisor of the Dubai Smart City project.


Abhinav Patwa, Head of ZED, commented, “As a company rooted in the UAE, we recognise the importance of aligning our efforts with the city’s ambition to become the world’s first truly smart city, fostering connectivity with both residents and visitors. ZED has been created with the purpose of redefining traditional hailing services, prioritising our customers’ satisfaction, preferences, and convenience above all else. With Zed, our foremost focus is to provide an unparalleled experience that caters to the evolving needs of our customers, whilst setting a new benchmark in the industry.”


In an era where personalised experiences are in high demand, ZED is revolutionizing the ride-hailing industry by introducing fully customized journeys that are meticulously tailored to delight and cater to individual preferences. With ZED, customers can configure their journey to the smallest detail with the tap of a button. They can select the level of discussion with the driver, music preference, volume, temperature control and even the car interior light intensity and colour to ensure that the trip meets their desires. It even includes a coffee option to request a cold brew before the ride, for the ultimate leisurely experience.


Each ZED journey is designed around the user, adapting to the pick-up and drop-off locations while enjoying different modes for every mood and requirement, such as travel, work, relaxation and many more. Zed also prides itself on timeliness, guaranteeing its customers that they will be picked up and dropped off on time using the best and safest routes possible.


Often, customers struggle with repeated bookings on a daily basis, which can be tiresome and time-consuming. Unlike other ride-hailing services in the country, Zed works on a scheduled basis called the ‘rhythm’ booking feature. With the help of this feature, users can easily set up a schedule that aligns with their plans conveniently. Customers benefit from booking the service in advance and avoiding the hassle of making bookings daily. Booking for someone else is also available through the same app and account.


ZED is currently only available in Dubai and will soon be available in other cities. The app is now available for free download from the Apple Store and Google Play Store.


ZED Elevates the E-hailing Experience with Fully Customizable Rides Read More
Bodour Al Qasimi tells tech firms to open top jobs to women and create fairer workplaces

Bodour Al Qasimi tells tech firms to open top jobs to women and create fairer workplaces

Dubai, May 21, 2023

Sheikha Bodour Al Qasimi, President of American University of Sharjah (AUS) and of Sharjah Research, Technology, and Innovation Park (SRTIP), has urged leaders of technology companies to be more proactively inclusive by factoring women’s needs into corporate thinking from the start.

Keynoting WIRED’s third anniversary ‘Arab Women in Tech’ conference, in Dubai, Sheikha Bodour said it was imperative humanity learn from its mistakes and evolve without ‘leaving half the population behind’.

To illustrate, she said: ‘When airbags were introduced, they killed and injured more women and children than men. Why? Because women and children’s physical differences and car seating positions were not calculated in the test results.’

She continued: ‘When we talk about technology and the future, we should ask ourselves if women are included in our calculations. Are women being encouraged and supported to keep up with this change, or being left behind?’

Progress made, work still to do

Citing regional progress, Sheikha Bodour said 56% of UAE government university graduates in STEM subjects were women, while in Saudi Arabia the ratio of women in ICT had increased from 7% to 28% since 2018, surpassing the EU and G20 averages of 17.5%.

Female enrolment at American University of Sharjah’s College of Engineering has surged to 36% of new undergraduates and 47% of graduates for the spring semester of 2023. And at Sharjah Research, Technology and Innovation Park, women make up more than half the workforce, including leading roles in technology, engineering, and lab teams.Despite these successes, female-led start-ups in the Middle East receive only 2% of funding from venture capitalists, and only 38% of women who studied computer science work in the field, compared to 53% of men.

Steps firms can take

Sheikha Bodour told Arab Women in Tech that companies must remove barriers to participation by considering women’s needs higher upstream in decision making, because opportunities are only equal when access to them is equal.

She suggested creating inclusive workplaces and cultures that promote and leverage diversity and inclusion; starting female mentorship programmes; allowing flexible working; and ensuring equal pay and opportunities for advancement.

Additionally, she called for more women to be promoted to leadership of tech organizations, as their ongoing exclusion ‘perpetuates gender biases and limits diverse perspectives in decision-making’.

‘Women have unique needs and face specific challenges, such as balancing work and family responsibilities and dealing with pregnancy and motherhood. We can’t expect them to perform and grow in their careers in environments that weren’t built with their needs in mind,’ she said.

‘By actively promoting and supporting women’s career advancement in the tech sector, we can increase their representation in leadership roles and bring their voices, fresh ideas and innovative solutions to the industry’s challenges.’

From 2021 to 2022, Sheikha Bodour was the second woman and first Arab and Muslim president of the 126-year-old International Publishers Association. In 2019 she started PublisHer, an initiative to empower women in publishing and advance them towards leadership and board roles. In 2021 PublisHer released a Diversity & Inclusion Diagnostic Toolkit, a step-by-step guide for publishing companies to assess and improve their DEI performance.

The WIRED Arab Women in Tech conference

The ‘Women in Tech’ event was a celebration of women’s leadership in the technology sector organized by WIRED magazine to mark its third anniversary. The event convened regional innovators and featured leading women in STEM, who shared their stories and discussed challenges and opportunities for women in the industry.


Bodour Al Qasimi tells tech firms to open top jobs to women and create fairer workplaces Read More