Experience the Magic of Eid with Deira Enrichment Project, Win Dining & Jewellery Vouchers Worth AED 50,000 

UAE-Dubai, 15 April 2023: Deira Enrichment Project (DEP) and Dubai Gold Souk Extension (DGSE) are excited to announce the launch of their much-awaited festive campaign, dedicated to helping customers prepare for Eid celebrations that are bigger and better than ever before.

Running between April 16th – 22nd, shoppers can take advantage of DEP’s exciting campaign by shopping at any of the 500 stores or 40 restaurants participating. The extensive range of shopping and dining options include jewellery, watches, perfumes, and unique F&B concepts for customers to explore. By spending AED 50 or AED 1000, customers can scan the in-store QR code and join the digital raffle under two winning categories respectively: Fun Eidiya and Big Eidiya.

The ‘Fun Eidya’ raffle will award dining vouchers worth AED 3,000 to five lucky customers, while the ‘Big Eidiya’ category will award one customer with jewellery vouchers worth AED 15,000 and four other winners with jewellery vouchers worth AED 5,000 each. In total, 10 lucky winners will be selected through the digital raffle on the final day of the promotion, with the prize pool totalling AED 50,000.

Commenting on the campaign, Lachlan Gyde, Executive Director of Asset Management at Ithra Dubai, said: “We’re excited to offer residents and visitors to our communities an unforgettable Eid experience with the chance to win exciting prizes totalling AED 50,000. This festive campaign showcases our commitment to providing residents and visitors to our communities with unique, festive, and engaging experiences while encouraging them to explore our vast retail and entertainment offerings. We urge our patrons to partake in this incredible opportunity and look forward to congratulating the 10 lucky winners who will have an extra reason their Eid is truly spectacular this year.”

Deira Enrichment Project spans a numerous districts and boasts several complexes including Sherina Plaza, Osha Plaza, One Deira, Shamma Plaza, and Moza Plaza, among others. For the convenience of shoppers, several parking structures are dotted across DEP; for those who prefer not to drive, the plazas are conveniently connected to two metro stations and a Dubai Transport Hub at One Deira Mall, offering visitors a variety of transportation options to choose from.

Customers interested in learning more about the offers, promotions, and brands can visit www.deiraenrichmentproject.com.