Dubai, United Arab Emirates, August 2nd, 2023: Vatika, the leading Natural hair care brand in the middle east region has signed up the acclaimed Arab actress Dorra Zarrouk as the face of their new “Oil before shampoo” campaign. The campaign exemplifies the importance of hair oiling prior to every hair wash for your hair to be nourished and beautiful in a foot-tapping musical. “Zaith, Zaith, Zaith, Zaith Vatika Abl shampoo yarit” – is the message conveyed in the ad.


Vatika, a trusted name in the Middle East and North Africa (MENA) region, has long been recognized and used by millions of Arab and expats as the perfect oil range to nourish your hair.

Dorra Zarrouk, on her association with Vatika said, “I am thrilled to be the face of Vatika Enriched Oils. As someone who values natural and effective hair care, I am excited to partner with a brand that understands the needs of Middle Eastern women. Vatika’s commitment to quality truly sets them apart. I look forward to sharing the benefits of Vatika Enriched Oils with women across the region and beyond.”


The 360 degree campaign will go on air across the Middle East and North Africa region on MBC, regional TV channels, social media, and YouTube supported by on ground activations.


Vatika enriched hair oil range infused with Vitamins A, E and F includes castor for thicker hair, cactus to help control hair fall, garlic for natural hair growth improvement, coconut for enhanced volume and thickness, Argan for optimal moisture and softness, black seed for stronger and shinier hair, olive for nourishment and protection, almond for softness and shine, and onion for scalp nourishment.


Vatika Enriched hair oils, with a deep and effective hair nourishment formula, offer a quick 20-minute treatment to revitalize and rejuvenate your hair, leaving them stronger and reducing hair fall after consistent usage.  Moreover, these oils are free from Sulphates, silicones and Parabens, exemplifying Vatika’s commitment to providing the best for its customers.


With all new claims of 10X stronger hair and 94% less hair fall, Vatika enriched hair oils provide the perfect nourishment for your hair before shampoo.



Al Bustan Centre Debuts First-ever Fashion Show,  Taking the Fashion Scene to New Heights

Al Bustan Centre Debuts First-ever Fashion Show, Taking the Fashion Scene to New Heights


Dubai, UAE, June 5, 2023 – Al Bustan Centre made a dazzling entry into the fashion world with its inaugural fashion show, showcasing stunning and exclusive collections of evening and wedding dresses from renowned brands and boutiques in the UAE. The event, held at Al Bustan Centre, drew significant attention from fashion industry leaders and social media influencers.


The evening commenced with the official opening by His Excellency Shehab Bin Faisal Al Saeed and Dr. Shafeeqa Al Ameri, President of Emirates Association for Women Entrepreneurs. The top management of Al Bustan Centre, including Chief Operating Officer Moussa El Hayek, General Manager Yasser Moussa, and Mall Manager Mouhanad El Rammah, were also present to grace the occasion.


The fashion show exceeded expectations, leaving the audience with an unforgettable fashion experience. “For the past two decades, it was wonderful to see such a great crowd gathered for a fabulous night as the awe-inspiring collections left everyone with an unforgettable fashion experience,” said El Hayek.


He added, “Certainly, Al Bustan Centre is the ultimate fashion destination in Dubai and a haven for fashion-forward women. The event was truly a success and will be the first of many incredible shows to come. We would like to thank everyone who supported the Al Bustan Centre Fashion Show 2023. A huge congratulations to all!”


The two-day fashion show highlighted an impressive lineup of masterpieces from talented designers representing featured brands such as Laya Fashion, Bait Al Aroosa, Ameera Alzafaf, Al Daker Couture, Lamaih Haute Couture, Joulia Moda Fashion, Al Noul Fashion, Princess Bridal, Nazo, and Laurent Style.


The event sponsors added to the excitement by generously offering a range of prizes to guests, including evening dresses, jewelry and accessories, beauty and wellness treatments, haircare products, perfumes, shoes, purses, and the grand prize—an elegant and fabulous wedding dress for one lucky soon-to-be-bride.


The success of Al Bustan Centre’s first-ever fashion show has cemented its position as the ultimate fashion destination in Dubai. The center looks forward to hosting many more extraordinary events in the future.

Al Bustan Centre Debuts First-ever Fashion Show, Taking the Fashion Scene to New Heights Read More
Introducing the Summer 2023 Collection by Marks & Spencer

Introducing the Summer 2023 Collection by Marks & Spencer

Everyday Style & Trusted Value


Dubai, United Arab Emirates, 12 May 2023: Leading British retailer, Marks & Spencer, operated by Al-Futtaim Group introduces its Summer 2023 collection. The new collection is designed to offer stylish yet versatile summer staples from classic holiday essentials to seasonal occasion pieces across womenswear, menswear and kidswear. All pieces are underpinned by everyday style, trusted value, and the unmatched quality that M&S is renowned for.




In womenswear, co-ord pieces, dresses, skirts, and statement tops are beautifully crafted with broderie anglaise and silk that are elevated with ruffles, pleat details and embellished finishes. Across the collection, expect to see a confident colour palette that consists of simple monochromatic and punchy contrasts in mauve, turquoise and lime.


Best-selling line Autograph offers a seasonal update with a colour palette of pink, spearmint and soft ivory across shirts, dresses, and trousers. The collection delivers modern silhouettes, feminine styling, and intricate detailing such as gathering, wraps and pleats.


A curated capsule of flowing beach cover-ups, breezy dresses, and chic shorts in bright pops of colour complete the summer Holiday Collection. Discover figure-flattering swimsuits, statement tankinis and bikinis and mix-and-match separates to layer with super lightweight and cooling linen for the ultimate ensemble.


Add flair with a curated range of sandals, beach bags, hats, and sunglasses featuring florals and animal prints and metallic finishes.


High Waisted Wide Leg Jeans

AED 319

Printed Wide Leg Trousers

AED 279

Irish Linen Double Button Blazer

AED 449

Pure Irish Linen Shorts

AED 279

Linen Rich Printed Midaxi Waisted Dress

AED 159

Leather Strappy Statement Sandals

AED 259

Printed Tummy Control Bandeau Swimsuit

AED 199

Embroidered Mini Kaftan Cover Up

AED 229

Printed Sarong

AED 109




A confident palette of ocean blue, and warm copper are central to the menswear collection this summer. Casual and comfortable layering pieces including relaxed overshirts and timeless denims effortlessly complement existing statement separates. Key designs include 90’s stripes, Hawaiian prints, bold graphics and light wash denim.


Hero pieces include the sharp and easy-to-wear fits across the summer Occasionwear Collection. Timeless separates are designed to mix and match from knitwear, smart trousers, revere collar shirts, trainers and macs for an elevated smart casual look. In Autograph, find subtle detailing and premium fabrics including high-quality cotton blend, pure woven cashmere and suede.

M&S Collection Shirt

AED 199

Autograph Knitted Polo Shirt

AED 239

M&S Collection Linen Shirt

AED 259

M&S Collection Jersey Shorts

AED 99

M&S Collection Chinos

AED 259

M&S Collection Espadrilles

AED 129




Fun summer essentials in a palette of vibrant tones and everyday neutrals set the tone for the season in kidswear.  Holiday styles are elevated with embroidery, frilled trims, and raglan detailing. From girls’ cotton dresses to boys’ shorts, this collection offers comfortable and easy-to-wear staples for all summertime adventures.


Comfort and quality are at the heart of an inspired swimsuit range with added stretch to ensure ease of movement. Discover chlorine-resistant fabric, with UPF50+ to protect young and sensitive skin.


Key footwear styles include fisherman sandals and clogs. Choose from a selection of novelty designs featuring plenty of favourite comic characters including Batman™. In accessories, explore soft wash bucket hats, colour block sunglasses, multicoloured bags, and cotton-rich baseball caps in cheerful tones.


M&S Collection Textured Swimsuit

AED 85

Pure Cotton Colour Block Dress

AED 79

Pure Cotton Cargo Shorts

AED 79

Ombre Swim Shorts

AED 79

Kids’ Pure Cotton Floral Sun Hat

AED 49

M&S Collection Batman™ Clogs

AED 75


Introducing the Summer 2023 Collection by Marks & Spencer Read More
Does caffeine affect hair growth?

Does caffeine affect hair growth?

Coffee has many benefits, especially in the world of cosmetics, it is useful for hair and skin, but studies are still researching the benefits of coffee for hair with shampoo.


Coffee Benefits for Hair with Shampoo

So far there are no studies proving the benefits of coffee for hair with shampoo, but there are many potential benefits that you need to dare many studies to prove, among these benefits:

Inhibition of hair loss hormone

Hair loss may occur when Dihydrotestosterone destroys hair follicles, as this hormone is responsible for hair loss in cases of genetic baldness (Androgenic alopecia) in men.

It may also exist in high proportions in women, causing them to lose hair, and when coffee inhibits this hormone, hair loss may decrease.

Get longer hair

Caffeine in coffee has been found to help the hair leg grow longer, helping to stimulate the circulation of the scalp and increase the speed of hair growth.

Get stronger and healthier hair

Coffee is rich in antioxidants that stimulate healthy cell growth in the scalp, strengthening hair, improving hair health, and treating damaged hair.

Other benefits of coffee shampoo:

Keeps hair clean from different substances in a natural way.

It is a natural pigment of hair.

Balances acidity values in hair and scalp.

It keeps dry hair smooth and hydrated.

How to use coffee for hair with shampoo

For the benefits of coffee for hair with the above-mentioned shampoo, it is important to know how your shampoo works at home, here are some recipes:

1. Basic coffee shampoo
This shampoo is useful for long, soft and shiny hair, in the following way:

Ingredients include:

Half a teaspoon of coffee powder.
4 – 5 tablespoons of shampoo.
Method of Use
Pour the shampoo into a small bowl, add the coffee to it.
Move the mixture well.
Wet your hair with water and apply the mixture to it.
Wash your hair in 2 – 3 minutes with warm water.

2-. Coffee and baking soda shampoo

This shampoo is used to clean hair from substances and oils and add hair shine, in the following method of preparation:

Ingredients include:

Two tablespoons of coffee powder.
Quarter of a teaspoon of baking soda.
2 – 3 tablespoons of shampoo.
Method of Use
Mix the ingredients together in a bowl.
Wet your hair with water and apply the mixture to it.
Wash your hair with warm water in a few minutes.

3. Dry shampoo made with coffee
Dry shampoo is important for wheel cases to clean hair quickly, in the following method of preparation:

A tablespoon of coffee powder.
2 tablespoons Arrowroot powder.
Method of Use
Make sure the coffee is well ground and add obedience plant powder to it.
Apply the mixture to the scalp and hairline using a brush.
Wait several minutes for all dirt and oil to be disposed of.
Comb your hair to get rid of shampoo.

Side effects of using coffee for hair with shampoo
After knowing the benefits of coffee for hair with shampoo it is necessary to know what side effects can be caused by coffee with shampoo, which includes what comes:

Sensitize the scalp.
Hair color changed and tilted to brown.
Less effective shampoo with long use.

Does caffeine affect hair growth? Read More
Sarvé Jewelry & Novi Galleries Spotlight Dubai

Sarvé Jewelry & Novi Galleries Spotlight Dubai

Under the Patronage & Presence of His Highness Sheikh Maktoum Bin Saeed Al Maktoum Dubai witnessed a wonderful legend, A thousand nights & night was written with the most beautiful harmony of love and creativity together for the world of luxury jewelry and rare antiques, between the largest name in the world of precious gemstones “ NOVI GALLERIES ” owned by Mr. “Iman Saman” and the most amazing jewelry designer For these rarities of enormous diamonds, pure topaz, rare sapphires, dazzling and rich aquamarines, Mrs. “Sarvé Norouzi”, the unique brand in the world of fine art jewelry and the owner of the high-end brand Sarvé Jewelry.


The legendary Royal Show, which organized with great perfection by the international M.M.M group, which has creative fingerprints and long-standing experience in the world of organizing top occasions, was honored by the presence of her highness Sheikha Jawaher bint Khalifa Al Khalifa, who expressed her great admiration for all the details of this magnificent event, which rises to the international ranks, expressing her satisfaction with the royal show and the beauty and spaciousness of the reception Warmth and sophistication in presenting the best means of dazzling and mastery, emphasizing that these unique jewelry and the accuracy of their mastery are unparalleled.


As usual, he dazzled the audience & the presences with his amazing presentation in various languages, the brilliant Presenter “Wassim Mandil”, accompanied by the famous belle and activist on social media, the beautiful star “Taraneh Zamani”, who played a harmonious and distinguished role in harmony in managing the successful press conference and presenting the ceremony of the royal show in the best way ever.


the Chairman of NOVI GALLERIES, Mr. “Iman Saman” expressed in his speech that only the best now will be accepted by Dubai and the world, and that is why all his focus has become on selecting the best and most important precious stones “rare raw gemstones” from around the world to present them to the elite & to the best jewelry designer to put her elegant amazing touches on her stunning models, and thus make a rare valuable masterpiece that deserves to be acquired by the gourmet elite in the world of jewelry.


On the other side as for the creative designer of the world of precious jewelry, Mrs. “Sarvé Norouzi” she emphasized in her speech that she is inspired by women in her designs in particular. In her view, women are like completely precious diamonds, hard and at the same time eye-catching & breath taking, especially if there is someone who formulates them carefully, and draws their cuts to make them shine and reflect the beauty of Her brilliance, a woman is rare, precious and valuable, and her beauty stems from the inside out, just like precious stones, and for this, “I excel in presenting everything that enhances the beauty of women and their rare possessions.”


His Highness Sheikh Maktoum bin Saeed Al Maktoum praised the beauty and mastery of the dazzling work between each of the “NOVI GALLERIES“, presenting 2 trophies, the First one to Mr. “ Iman Saman “, and the second  an appreciation trophy award for selecting the best to Mrs. Jewelry ” Sarvé Norouzi ”  first for its creative designs and creative innovations, and secondly for selecting Mr. ” Iman Saman – NOVI GALLERIES ” factory for masterpieces stones “ rare raw gemstones ” and antiques to be the main supporter in her creative career amid the cheers of the audience and the audience, which was also distinguished by the presence of the Prime Minister of the Republic of MaliSheikh Mohammed ” and Miss Arab World ” ChorouK Chelouati ” and a large number of Their Excellencies and various local, Pan Arab and international press and media and those VIP Guests who interested in the Fine Art jewelry industry.

Sarvé Jewelry & Novi Galleries Spotlight Dubai Read More
Ramadan Radiance; your go-to guide to maintain glowing skin while fasting

Ramadan Radiance; your go-to guide to maintain glowing skin while fasting

Ramadan is a time of self-improvement, but due to the changes in diet and lifestyle, it can be a challenge to maintain your skin’s healthy glow. As I greatly advocate for everyone to be at peace with their skin, a significant part of this is encouraging people to be their best selves. With this in mind, here is my go-to guide for all to assimilate better while fasting and maintaining your glow-catcher skin.


Set the stage for healthier skin this Ramadan with an ironclad skincare routine! I always say, “love the skin you’re in,” so the Holy Month might be the perfect time to dig into your pockets and make a skinvestment. This can be in the form of incorporating high-quality facial toners, serums, and creams with skin-nourishing ingredients into your regime – with fewer nutrients going into your body, the richer your products should be (regardless of skin type). Or, investing in one superhero product that can take care of all your skincare needs, including hydration, elasticity, anti-inflammation and pH balancing effects, such as our Oat-kernel Oil-like Essence.


A simple routine begins with a pore cleansing wash that nurtures and protects your skin’s moisture, followed by a toner to prime the skin for ingredients in your products to be better absorbed. Next is the serum – a step many people skip, but they are the heavy lifters of a good skincare routine and a good step in levelling it up. Serums are a shot of highly concentrated nutrients, hydrators, and antioxidants to amp up your skin health. Lastly, moisturise. Always. Twice a day! Doing this will keep your skin barrier happy and healthy! Our Ever Glow Moisturizer is a lightweight texture that gives the skin extra hydration and the glow it deserves, with no sticky, greasy or oily residue.


During the Holy Month, drinking your daily recommended water intake can be challenging. Therefore, drinking plenty of water between Iftar and Suhoor is essential to maintain optimal hydration; precisely eight to ten glasses. Doing so helps your body flush out toxins, increase blood flow, and gives you an even tone and clear complexion. Not only does it keep your body hydrated, but it makes you feel refreshed and rejuvenates your skin’s elasticity.


Finally, sleep plays a crucial role in our overall health and well-being, and during Ramadan, it becomes even more important to prioritise rest and relaxation. Fasting for long hours during the day can lead to fatigue, and dehydration, making it essential to get enough sleep at night to help the body recharge and recover. Sleep is also vital to maintaining healthy and youthful-looking skin. That said, I understand this can be difficult, considering Ramadan is typically busy with multiple gatherings and events. If you find that you’re not able to catch the maximum amount of z’s because of this, then the Peptide Eye Cream will act as your secret weapon by brightening, tightening, cooling, and hydrating the delicate under-eye area with one swipe.


With all this said, we must remember that no matter how much you care for your skin on the outside, you will only notice significant changes if you begin by making changes on the inside. Therefore, pepper your Iftar and Suhoor meals with nutrient-dense superfoods, such as avocados, oranges, tomatoes, strawberries, carrots and water-rich foods, including lettuce, cucumbers, and watermelon, to name a few. As the saying goes, you are what you eat!


While taking the time to reflect, improve and spread love, remember that Ramadan can be a perfect period to pay more attention to your skin health by forming good skincare habits that will stay with you throughout the Holy Month and long after.


For more information, please visit

Ramadan Radiance; your go-to guide to maintain glowing skin while fasting Read More
Al Fardan Jewellery Abu Dhabi launches “UMMI” in collaboration with jewellery designer Susana Martins

Al Fardan Jewellery Abu Dhabi launches “UMMI” in collaboration with jewellery designer Susana Martins

Abu Dhabi UAE – Al Fardan Jewellery Abu Dhabi, the leading luxury jewellery retailer in the Middle East, announces a unique collaboration with the renowned Dubai-based jewellery designer and namesake brand, Susana Martins on a limited capsule collection in celebration of Mother’s Day. The collection features an intricately calligraphed sautoir necklace, aptly named “UMMI,” a term which translates to mom, paying homage to mothers all around the world.


Drawing inspiration from the nurturing and benevolent qualities of mothers, the UMMI necklace is exquisitely designed, featuring a striking juxtaposition of English and Arabic calligraphy creating a beautiful presentation of the two languages. The gold charm displays English words on the front, whilst the Arabic calligraphy is set at an angle, giving the piece a stunning 3D effect. This timeless collection includes a transformative and versatile piece that can be worn as a necklace, choker, or bracelet, and is suitable for layering with everyday jewellery. The piece is crafted meticulously using the finest materials with either a white gold, rose gold, or yellow gold finish, and adorned with sparkling diamonds.


Intrigued by the intricate designs and expert craftsmanship of Susana Martins’ Letter Mania collection, Iulia Al Fardan, the General Manager of Al Fardan Jewellery sought to collaborate with the renowned designer to create a limited-edition collection that pays tribute to the remarkable qualities of mothers. The UMMI collection is a true testament to the vision and creativity of both Iulia and Susana, resulting in a piece that exudes elegance, and sophistication, with immense sentimental value.


“My favourite role in life is being a mom to my daughter, and expressing it with my work is a privilege. This piece was created with Al Fardan Jewellery Abu Dhabi to form a story, make an heirloom, and honor our mothers,” said Susana Martins.


With a commitment to quality and excellence, Al Fardan Jewellery Abu Dhabi continues to set the highest standards for beautiful and versatile jewellery, drawing inspiration from rich Emirati heritage and the region’s empowered, sophisticated, modern woman.


The ‘UMMI’ collection is available for purchase at its flagship boutique nestled in the heart of Abu Dhabi at The Nation Towers or online  from March 10th.


For more information, please visit

Al Fardan Jewellery Abu Dhabi launches “UMMI” in collaboration with jewellery designer Susana Martins Read More
Maximilian London Jewellery house launch a new collection for Women”s Day

Maximilian London Jewellery house launch a new collection for Women”s Day

On the occasion of International Women’s Day on 8 March 2023, Maximilian London Jewellery house wanted to contribute and cherish the global leadership role of women. Therefore, presenting its unique collection of luxurious emerald gemstones of exceptional world class quality to be a well-deserved Gift for the woman on all her occasions.

the famous Arabian Tennis star Ons Jabeur wearing the new collection by Maximilan House.

The green distinguished emerald precious stone by MaximiliaN London this year and for this occasion has many purposes. First & Foremost, is the symbolic green color and its value and meanings in Islamic civilization, and since Maximilian’s store opened an upscale branch in the East and in an Arab Muslim country such as the UAE, we loved to shed light on this important and valuable aspect Therefore, we presented the exceptional selection of green emeralds.

from the prophet (PBUH) days, till now, the green color was mentioned four times in the Holy Qur’an and became one of the symbols of Islamic architecture, it’s also the national flag in some Arabic and Islamic countries. Last but not least, It also symbolizes mother nature green and goodness of life. What more can we say about this awesome green color symbols in Islam.

We at Maximilian London loved to emphasize on the importance of civilizations dialogue & interactions, we always valued and highly respected the Arab and Muslim Women contribution to the urban renaissance and her great social involvement. Our permanent objective at MaximiliaN London  will be to contribute and integrate into all civilizations, especially the authentic Islamic and Arab civilization that has played a historical role in the rise of humanity and its well-being.

Since 2021, MaximiliaN London Jewellery released “Heart Shape Precious Gems” collection where is Emerald occupied an important part.  At the same time, we are proud that the Arabic well recognized Muslim Tennis Star Ons Jabeur (WTA ranking #2) is wearing Emerald Heart Shape pendant, earrings and bracelet on the court.

We will always Support Women’s role and also “Think Green” with Maximilian London.

Visit us and discover #ThinkGreen Emerald Collection at Dubai Mall, Grand Atrium, Ground Floor. 

Follow us at @maximilianlondon

Maximilian London Jewellery house launch a new collection for Women”s Day Read More


The Honourable Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada, visited last week the International Humanitarian City (IHC) in Dubai, where he was welcomed by IHC CEO, Giuseppe Saba, on behalf of the Supreme Committee for the supervision of IHC and the Board of Directors.


His Excellency Mohammed Ibrahim Al Shaibani, Chairman of the Supreme Committee for the Supervision of IHC, said: “Dubai’s International Humanitarian City is a key international player in delivering and facilitating global humanitarian assistance. Building on two decades of humanitarian emergency preparedness and response, the IHC will continue to share its expertise with relevant stakeholders to address global concerns and operate an effective and efficient flow of relief as the world’s largest humanitarian hub.”


During the visit, the Minister met with the United Nations Resident Coordinator for the United Arab Emirates, Dr. Dena Assaf, and representatives of prominent humanitarian organizations, members of IHC, including the World Food Programme (WFP), the World Health Organisation (WHO), the Food and Agriculture Organization (FAO), the United Nations High Commissioner for Refugees (UNHCR), the United Nations International Children’s Emergency Fund (Unicef), and the International Federation of Red Cross and Red Crescent Societies (IFRC). He also toured IHC’s showroom and facilities.


IHC CEO Giuseppe Saba explained that 2022 was an exceptional year for IHC as the number of operations surpassed the previous years, reaching more than 130 countries. There has been a spike in demand for services out of Dubai from the international humanitarian community, given the outstanding coordination of response, the available infrastructure, and the quick mobilization of resources in times of emergency, in addition to the unparalleled continuous support from the UAE leadership, and HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.


Minister Sajjan said: “In times of crisis, rapid delivery of basic supplies is essential. One of Canada’s emergency relief stockpiles of lifesaving necessities is located in Dubai and is maintained through a partnership with the Canadian Red Cross. Our stockpile in Dubai is a key element of Canada’s humanitarian response and ability to quickly address the needs of crisis-affected people on the globe.”


Founded in 2003, the IHC houses aid across its 140,000 sqm warehouses at a crossroads between the Middle East, Africa, Europe, and far East and South Asia, with assistance dispatched from the city reaching two-thirds of the world’s most vulnerable populations in about four hours.