Hayatna: An Emirati brand reflecting the values of the Nation

Dubai, UAE, 09/12/2024, Hayatna: Proudly UAE-Born, Made by & for the People of the Emirates

Hayatna, a 100% Emirati-owned brand, stands as a testament to the UAE’s vision of self-sufficiency, quality, and innovation. From its deep roots in the Emirates to its commitment to delivering locally sourced, high-quality Fresh Dairy, Juices, and Functional & Nutritional Beverages, Hayatna is a brand created by the people of the UAE, for the people of the UAE.

As one of the first FMCG brands to be certified by the Ministry of Industry and Advanced Technology (MOIAT) as “MADE IN THE EMIRATES”, Hayatna reaffirms its dedication to supporting the UAE’s food security initiatives and ensuring the highest quality in every product.

“A Reflection of UAE’s Traditions and Aspirations”

“Hayatna is more than just a brand; it is a reflection of the UAE’s values of resilience, self-reliance, and innovation,” said Mr. Joseph Abdo, CEO of Emirates Food Industries (EFI). “Our products are proudly produced in the UAE, showcasing the best of local talent and resources while meeting world-class standards of quality and nutrition. We are honored to be part of every family’s table, supporting health and well-being across the Emirates.”

With over 7,000 Holstein cows in state-of-the-art facilities, National Dairy Farms and Masaken Dairy Farms collectively produce more than 45 million liters of fresh milk annually. This robust production capability reduces reliance on imports, supports the UAE’s sustainability goals, and strengthens the nation’s ability to meet its growing food demands.

Commitment to Local Production and Sustainability

At the heart of Hayatna’s operations lies a commitment to sustainability and local empowerment. The brand employs environmentally conscious practices, such as water recycling and solar energy initiatives, ensuring that every step of the production process aligns with the UAE’s vision of sustainable development.

“Our factory in Al Ain represents the pinnacle of Emirati innovation,” said Mr. Mazen Alrefae, COO of EFI. “Each product we craft—whether it’s fresh milk, juices, or functional beverages like Vitamin & Collagen Drinks, Kefir, or Icelandic Skyr—carries the essence of the UAE’s values and traditions. Hayatna is proudly UAE-made, delivering not just nutrition but also a sense of pride to every family in the country.”

A Brand of Unity and Progress

Hayatna’s diverse product range is tailored to meet the evolving lifestyles of UAE residents, offering nutritious, innovative, and locally crafted options. With its commitment to delivering products that reflect the heritage, taste, and aspirations of the UAE, Hayatna symbolizes the country’s resilience and progress.

Hayatna’s dedication to local production and innovation not only strengthens the UAE’s food systems but also unites the community with a shared sense of pride in products “Made in the Emirates.” By combining tradition with forward-thinking solutions, Hayatna is paving the way for a more secure, sustainable, and proud future for the nation.