Salem Al Shueibi Jewellery Establishment lit up the 54th edition of the Watch and Jewellery Middle East Show, which was inaugurated by Sheikh Abdullah Bin Salem Bin Sultan Al Qasimi, Deputy Ruler of Sharjah. As the main sponsor of the show, the establishment presented a diverse range of luxury jewellery that catered to all tastes of customers.

The highlight of Salem Al Shueibi’s presentation this year was the new “Eterna Bloom” collection, designed by Emirati designer Shamma Al Hallami, which shines with unique diamonds. The establishment also launched an ambitious community initiative aimed at empowering Emirati women by training them to work in the jewellery industry, in cooperation with local universities.

Salem Al Shueibi’s pavilion, which spanned an area of ​​1,500 square metres, witnessed a large turnout of visitors, celebrities and businessmen, who enjoyed the unique jewellery designs and modern techniques used in their manufacture.

In a special statement, Ahmed Anizan, Director of Public Relations and Development at Salem Al Shueibi Establishment, confirmed the establishment’s commitment to providing the latest fashion trends in the world of jewellery. He pointed out that the establishment’s management plan, represented by its Executive Director, Mr. Hamdan Salem Al Shueibi, is preparing to open the largest gold and jewellery factory in the Gulf region, which will enhance its position as a leader in this sector worldwide and contribute to strengthening the non-oil economy of the Emirate of Abu Dhabi, in line with Abu Dhabi Vision 2031.