Dubai, United Arab Emirates, August 2nd, 2023: Vatika, the leading Natural hair care brand in the middle east region has signed up the acclaimed Arab actress Dorra Zarrouk as the face of their new “Oil before shampoo” campaign. The campaign exemplifies the importance of hair oiling prior to every hair wash for your hair to be nourished and beautiful in a foot-tapping musical. “Zaith, Zaith, Zaith, Zaith Vatika Abl shampoo yarit” – is the message conveyed in the ad.


Vatika, a trusted name in the Middle East and North Africa (MENA) region, has long been recognized and used by millions of Arab and expats as the perfect oil range to nourish your hair.

Dorra Zarrouk, on her association with Vatika said, “I am thrilled to be the face of Vatika Enriched Oils. As someone who values natural and effective hair care, I am excited to partner with a brand that understands the needs of Middle Eastern women. Vatika’s commitment to quality truly sets them apart. I look forward to sharing the benefits of Vatika Enriched Oils with women across the region and beyond.”


The 360 degree campaign will go on air across the Middle East and North Africa region on MBC, regional TV channels, social media, and YouTube supported by on ground activations.


Vatika enriched hair oil range infused with Vitamins A, E and F includes castor for thicker hair, cactus to help control hair fall, garlic for natural hair growth improvement, coconut for enhanced volume and thickness, Argan for optimal moisture and softness, black seed for stronger and shinier hair, olive for nourishment and protection, almond for softness and shine, and onion for scalp nourishment.


Vatika Enriched hair oils, with a deep and effective hair nourishment formula, offer a quick 20-minute treatment to revitalize and rejuvenate your hair, leaving them stronger and reducing hair fall after consistent usage.  Moreover, these oils are free from Sulphates, silicones and Parabens, exemplifying Vatika’s commitment to providing the best for its customers.


With all new claims of 10X stronger hair and 94% less hair fall, Vatika enriched hair oils provide the perfect nourishment for your hair before shampoo.



Does caffeine affect hair growth?

Does caffeine affect hair growth?

Coffee has many benefits, especially in the world of cosmetics, it is useful for hair and skin, but studies are still researching the benefits of coffee for hair with shampoo.


Coffee Benefits for Hair with Shampoo

So far there are no studies proving the benefits of coffee for hair with shampoo, but there are many potential benefits that you need to dare many studies to prove, among these benefits:

Inhibition of hair loss hormone

Hair loss may occur when Dihydrotestosterone destroys hair follicles, as this hormone is responsible for hair loss in cases of genetic baldness (Androgenic alopecia) in men.

It may also exist in high proportions in women, causing them to lose hair, and when coffee inhibits this hormone, hair loss may decrease.

Get longer hair

Caffeine in coffee has been found to help the hair leg grow longer, helping to stimulate the circulation of the scalp and increase the speed of hair growth.

Get stronger and healthier hair

Coffee is rich in antioxidants that stimulate healthy cell growth in the scalp, strengthening hair, improving hair health, and treating damaged hair.

Other benefits of coffee shampoo:

Keeps hair clean from different substances in a natural way.

It is a natural pigment of hair.

Balances acidity values in hair and scalp.

It keeps dry hair smooth and hydrated.

How to use coffee for hair with shampoo

For the benefits of coffee for hair with the above-mentioned shampoo, it is important to know how your shampoo works at home, here are some recipes:

1. Basic coffee shampoo
This shampoo is useful for long, soft and shiny hair, in the following way:

Ingredients include:

Half a teaspoon of coffee powder.
4 – 5 tablespoons of shampoo.
Method of Use
Pour the shampoo into a small bowl, add the coffee to it.
Move the mixture well.
Wet your hair with water and apply the mixture to it.
Wash your hair in 2 – 3 minutes with warm water.

2-. Coffee and baking soda shampoo

This shampoo is used to clean hair from substances and oils and add hair shine, in the following method of preparation:

Ingredients include:

Two tablespoons of coffee powder.
Quarter of a teaspoon of baking soda.
2 – 3 tablespoons of shampoo.
Method of Use
Mix the ingredients together in a bowl.
Wet your hair with water and apply the mixture to it.
Wash your hair with warm water in a few minutes.

3. Dry shampoo made with coffee
Dry shampoo is important for wheel cases to clean hair quickly, in the following method of preparation:

A tablespoon of coffee powder.
2 tablespoons Arrowroot powder.
Method of Use
Make sure the coffee is well ground and add obedience plant powder to it.
Apply the mixture to the scalp and hairline using a brush.
Wait several minutes for all dirt and oil to be disposed of.
Comb your hair to get rid of shampoo.

Side effects of using coffee for hair with shampoo
After knowing the benefits of coffee for hair with shampoo it is necessary to know what side effects can be caused by coffee with shampoo, which includes what comes:

Sensitize the scalp.
Hair color changed and tilted to brown.
Less effective shampoo with long use.

Does caffeine affect hair growth? Read More
Sarvé Jewelry & Novi Galleries Spotlight Dubai

Sarvé Jewelry & Novi Galleries Spotlight Dubai

Under the Patronage & Presence of His Highness Sheikh Maktoum Bin Saeed Al Maktoum Dubai witnessed a wonderful legend, A thousand nights & night was written with the most beautiful harmony of love and creativity together for the world of luxury jewelry and rare antiques, between the largest name in the world of precious gemstones “ NOVI GALLERIES ” owned by Mr. “Iman Saman” and the most amazing jewelry designer For these rarities of enormous diamonds, pure topaz, rare sapphires, dazzling and rich aquamarines, Mrs. “Sarvé Norouzi”, the unique brand in the world of fine art jewelry and the owner of the high-end brand Sarvé Jewelry.


The legendary Royal Show, which organized with great perfection by the international M.M.M group, which has creative fingerprints and long-standing experience in the world of organizing top occasions, was honored by the presence of her highness Sheikha Jawaher bint Khalifa Al Khalifa, who expressed her great admiration for all the details of this magnificent event, which rises to the international ranks, expressing her satisfaction with the royal show and the beauty and spaciousness of the reception Warmth and sophistication in presenting the best means of dazzling and mastery, emphasizing that these unique jewelry and the accuracy of their mastery are unparalleled.


As usual, he dazzled the audience & the presences with his amazing presentation in various languages, the brilliant Presenter “Wassim Mandil”, accompanied by the famous belle and activist on social media, the beautiful star “Taraneh Zamani”, who played a harmonious and distinguished role in harmony in managing the successful press conference and presenting the ceremony of the royal show in the best way ever.


the Chairman of NOVI GALLERIES, Mr. “Iman Saman” expressed in his speech that only the best now will be accepted by Dubai and the world, and that is why all his focus has become on selecting the best and most important precious stones “rare raw gemstones” from around the world to present them to the elite & to the best jewelry designer to put her elegant amazing touches on her stunning models, and thus make a rare valuable masterpiece that deserves to be acquired by the gourmet elite in the world of jewelry.


On the other side as for the creative designer of the world of precious jewelry, Mrs. “Sarvé Norouzi” she emphasized in her speech that she is inspired by women in her designs in particular. In her view, women are like completely precious diamonds, hard and at the same time eye-catching & breath taking, especially if there is someone who formulates them carefully, and draws their cuts to make them shine and reflect the beauty of Her brilliance, a woman is rare, precious and valuable, and her beauty stems from the inside out, just like precious stones, and for this, “I excel in presenting everything that enhances the beauty of women and their rare possessions.”


His Highness Sheikh Maktoum bin Saeed Al Maktoum praised the beauty and mastery of the dazzling work between each of the “NOVI GALLERIES“, presenting 2 trophies, the First one to Mr. “ Iman Saman “, and the second  an appreciation trophy award for selecting the best to Mrs. Jewelry ” Sarvé Norouzi ”  first for its creative designs and creative innovations, and secondly for selecting Mr. ” Iman Saman – NOVI GALLERIES ” factory for masterpieces stones “ rare raw gemstones ” and antiques to be the main supporter in her creative career amid the cheers of the audience and the audience, which was also distinguished by the presence of the Prime Minister of the Republic of MaliSheikh Mohammed ” and Miss Arab World ” ChorouK Chelouati ” and a large number of Their Excellencies and various local, Pan Arab and international press and media and those VIP Guests who interested in the Fine Art jewelry industry.

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Ramadan Radiance; your go-to guide to maintain glowing skin while fasting

Ramadan Radiance; your go-to guide to maintain glowing skin while fasting

Ramadan is a time of self-improvement, but due to the changes in diet and lifestyle, it can be a challenge to maintain your skin’s healthy glow. As I greatly advocate for everyone to be at peace with their skin, a significant part of this is encouraging people to be their best selves. With this in mind, here is my go-to guide for all to assimilate better while fasting and maintaining your glow-catcher skin.


Set the stage for healthier skin this Ramadan with an ironclad skincare routine! I always say, “love the skin you’re in,” so the Holy Month might be the perfect time to dig into your pockets and make a skinvestment. This can be in the form of incorporating high-quality facial toners, serums, and creams with skin-nourishing ingredients into your regime – with fewer nutrients going into your body, the richer your products should be (regardless of skin type). Or, investing in one superhero product that can take care of all your skincare needs, including hydration, elasticity, anti-inflammation and pH balancing effects, such as our Oat-kernel Oil-like Essence.


A simple routine begins with a pore cleansing wash that nurtures and protects your skin’s moisture, followed by a toner to prime the skin for ingredients in your products to be better absorbed. Next is the serum – a step many people skip, but they are the heavy lifters of a good skincare routine and a good step in levelling it up. Serums are a shot of highly concentrated nutrients, hydrators, and antioxidants to amp up your skin health. Lastly, moisturise. Always. Twice a day! Doing this will keep your skin barrier happy and healthy! Our Ever Glow Moisturizer is a lightweight texture that gives the skin extra hydration and the glow it deserves, with no sticky, greasy or oily residue.


During the Holy Month, drinking your daily recommended water intake can be challenging. Therefore, drinking plenty of water between Iftar and Suhoor is essential to maintain optimal hydration; precisely eight to ten glasses. Doing so helps your body flush out toxins, increase blood flow, and gives you an even tone and clear complexion. Not only does it keep your body hydrated, but it makes you feel refreshed and rejuvenates your skin’s elasticity.


Finally, sleep plays a crucial role in our overall health and well-being, and during Ramadan, it becomes even more important to prioritise rest and relaxation. Fasting for long hours during the day can lead to fatigue, and dehydration, making it essential to get enough sleep at night to help the body recharge and recover. Sleep is also vital to maintaining healthy and youthful-looking skin. That said, I understand this can be difficult, considering Ramadan is typically busy with multiple gatherings and events. If you find that you’re not able to catch the maximum amount of z’s because of this, then the Peptide Eye Cream will act as your secret weapon by brightening, tightening, cooling, and hydrating the delicate under-eye area with one swipe.


With all this said, we must remember that no matter how much you care for your skin on the outside, you will only notice significant changes if you begin by making changes on the inside. Therefore, pepper your Iftar and Suhoor meals with nutrient-dense superfoods, such as avocados, oranges, tomatoes, strawberries, carrots and water-rich foods, including lettuce, cucumbers, and watermelon, to name a few. As the saying goes, you are what you eat!


While taking the time to reflect, improve and spread love, remember that Ramadan can be a perfect period to pay more attention to your skin health by forming good skincare habits that will stay with you throughout the Holy Month and long after.


For more information, please visit

Ramadan Radiance; your go-to guide to maintain glowing skin while fasting Read More


The Honourable Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada, visited last week the International Humanitarian City (IHC) in Dubai, where he was welcomed by IHC CEO, Giuseppe Saba, on behalf of the Supreme Committee for the supervision of IHC and the Board of Directors.


His Excellency Mohammed Ibrahim Al Shaibani, Chairman of the Supreme Committee for the Supervision of IHC, said: “Dubai’s International Humanitarian City is a key international player in delivering and facilitating global humanitarian assistance. Building on two decades of humanitarian emergency preparedness and response, the IHC will continue to share its expertise with relevant stakeholders to address global concerns and operate an effective and efficient flow of relief as the world’s largest humanitarian hub.”


During the visit, the Minister met with the United Nations Resident Coordinator for the United Arab Emirates, Dr. Dena Assaf, and representatives of prominent humanitarian organizations, members of IHC, including the World Food Programme (WFP), the World Health Organisation (WHO), the Food and Agriculture Organization (FAO), the United Nations High Commissioner for Refugees (UNHCR), the United Nations International Children’s Emergency Fund (Unicef), and the International Federation of Red Cross and Red Crescent Societies (IFRC). He also toured IHC’s showroom and facilities.


IHC CEO Giuseppe Saba explained that 2022 was an exceptional year for IHC as the number of operations surpassed the previous years, reaching more than 130 countries. There has been a spike in demand for services out of Dubai from the international humanitarian community, given the outstanding coordination of response, the available infrastructure, and the quick mobilization of resources in times of emergency, in addition to the unparalleled continuous support from the UAE leadership, and HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.


Minister Sajjan said: “In times of crisis, rapid delivery of basic supplies is essential. One of Canada’s emergency relief stockpiles of lifesaving necessities is located in Dubai and is maintained through a partnership with the Canadian Red Cross. Our stockpile in Dubai is a key element of Canada’s humanitarian response and ability to quickly address the needs of crisis-affected people on the globe.”


Founded in 2003, the IHC houses aid across its 140,000 sqm warehouses at a crossroads between the Middle East, Africa, Europe, and far East and South Asia, with assistance dispatched from the city reaching two-thirds of the world’s most vulnerable populations in about four hours.